We have seen engagement rate increase from 10% to a whopping 21% after our clients got a GKP. If you are a normal person doing 9to5 and have no interest in how the digital landscape works then this is not the place to be and Knowledge Panel isn’t the digital asset to invest in. GKPs are entirely entity programming within search engines. Every individual perceives GKP in different ways. A marketeer would perceive it as a form of verifiability and social proof in front of his clients. An influencer may perceive it as a way conveying information about them to the audience they serve and to gain more fans through search engine’s entity programming. Not everyone is eligible for GKP, it is exclusive. So business owners may perceive it as a form of exclusivity and sales generator.